Authenticity
Every design starts from a real story. Lived, not fabricated.
Our Story
Defi Luna Who We Are
Defi Luna was founded in Istanbul in 2023 by two friends. Our mission is simple: turn clothing into a meaningful expression.
"A garment is never just fabric. It is a personal response to the world."
- Leyla Karadag, Founder
Our Values
Sustainability
Organic fabrics, responsible dyes, and a low-waste production model.
Craftsmanship
Each piece is produced in limited quantities with a focus on quality over mass production.
Community
Our customers are also the creators and storytellers of this journey.
Our Journey
The Beginning
Two friends, one sewing machine, and one big story.
First Collection
Our first collection launched with 48 designs and 300 units sold.
Growth
12,000+ customers, two stores, and first exports to Europe.
Today
Defi Luna is more than a brand; it is a movement.
Our Team
Leyla Karadag
Founder & Creative Director
"We inspire people to dress beyond the ordinary."
Mert Yildiz
Founder & Operations Director
"Every delivery is a message, every package an experience."
Selin Aras
Lead Designer
"I always look for a story while designing."
Want to join the story?
Discover the collection or get in touch with our team.